Mission

clients

Thanks to cTRU clients of a Bank can in an easy, free way meaningfully share their opinion on any topic related to their Bank and immediately get the opinion of other verified clients on that particular topic.

cTRU provides access to unbiased, client generated insight about their Bank and useful information on topics of their interest.

Last but not least cTRU gives valuable information to the clients about their priorities and decision patterns.

With the above, clients are supported by cTRU to take good decisions and be satisfied with their bank.

cTRU  protects clients privacy and gives them full control and ownership over their data.

client advisors

Thanks to cTRU client advisors have real time access to meaningful insights about what really matters to their clients on any topic related to the bank for which they work, including their own performance.

cTRU is an excellent acquisition tool for client advisors that focus on their clients needs. cTRU accelerates the acquisition- and on boarding process substantially. In that way client advisors have again more time for their clients.

cTRU helps client advisors to understand their impact in their organization, be accessed and compensated based on meritocracy and consistently improve as a professional.

banks

Thanks to cTRU banks have real time access to meaningful insights about what really matters to their clients on any topic related to them.

 cTRU is a key element on the banks effort to be a client centristic organization in an ethical and sustainable way.

cTRU helps banks systematically to improve their value proposition according to their clients needs and reduce cost substantially.

cTRU is the key to differentiation form competitors.